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1黃金5秒

1 Golden 5 Seconds

短視頻能否吸引住用戶，用戶只會給你5秒的時間。如果5秒內(nèi)沒有吸引住用戶，他就會滑走，降低完播率。

Can short videos attract users? Users will only give you 5 seconds. If the user is not attracted within 5 seconds, they will slide away and reduce the completion rate.

那前3秒怎么樣才能吸引住用戶呢

How can we attract users in the first 3 seconds

視頻開頭減少鋪墊,直接拋出激烈的沖突點(diǎn),快速吸引用戶的注意力。一定要有沖突點(diǎn)如設(shè)置懸念、直接點(diǎn)題、利用人性的弱點(diǎn)、結(jié)合熱點(diǎn)話題等。

At the beginning of the video, reduce the foreshadowing and directly throw out intense conflict points to quickly attract the user's attention. There must be conflict points such as setting suspense, directly asking questions, exploiting human weaknesses, and combining hot topics.

2音樂搭配

2 music combinations

既然是短視頻，沒有一個合適的BGM搭配，成為爆款的可能也不高！所以選對BGM，氛圍瞬間拉滿！！是甜蜜蜜的戀愛曲，還是燃爆的搖滾樂？讓音樂成為你的情緒催化劑，讓觀眾跟著節(jié)奏搖擺起來！

Since it is a short video without a suitable BGM pairing, the possibility of becoming a popular product is not high! So choosing the right BGM instantly fills the atmosphere!! Is it a sweet love song or a viral rock music? Let music become your emotional catalyst and make the audience sway to the rhythm!

3鏡頭語言

3 Camera Languages

碎片化鏡頭往往更容易吸引觀眾的觀看興趣,避免一個鏡頭看著枯燥,影響完播率~學(xué)會運(yùn)用鏡頭切換、快慢動作，每一個轉(zhuǎn)場都是驚喜！讓你的視頻不僅僅是看，更是感受一場視覺盛宴！

Fragmented shots are often more likely to attract viewers' interest in watching, avoiding a dull look and affecting the completion rate. Learn to use shot switching and fast/slow motion, every transition is a surprise! Make your videos not just for watching, but also for experiencing a visual feast!

4能引起熱議的結(jié)尾

4 endings that can spark heated discussions

無論是互動式結(jié)尾、共情式結(jié)尾或者反轉(zhuǎn)式結(jié)尾，都要盡量的讓用戶情緒達(dá)到高潮。在視頻結(jié)束的時候引導(dǎo)互動。結(jié)尾語能讓用戶共情，引起轉(zhuǎn)發(fā)，這種句子往往是金句。或者通過與開頭營造的印象對比，以表情、動作、對話等方式在結(jié)尾進(jìn)行反轉(zhuǎn)。

Whether it's an interactive ending, empathetic ending, or reverse ending, it's important to try to bring the user's emotions to a climax. Guide interaction at the end of the video. The concluding sentence can make users empathize and trigger forwarding, which is often a golden sentence. Alternatively, by contrasting with the impression created at the beginning, reverse the ending through expressions, actions, conversations, and other means.

5獨(dú)特創(chuàng)意

5 Unique Creativity

緊跟熱點(diǎn)，讓視頻更具時效性和話題性。

Keep up with hot topics to make videos more timely and topical.

打造具有個人特色的標(biāo)簽，讓人一看到這個標(biāo)簽就能聯(lián)想到你。

Create a label with personal characteristics that makes people think of you as soon as they see it.

獨(dú)特視角，嘗試從不同的角度出發(fā)，展現(xiàn)事物與眾不同的一面。比如用微距鏡頭拍攝生活中的小細(xì)節(jié)等。

Unique perspective, attempting to showcase the unique side of things from different angles. For example, using a macro lens to capture small details in daily life.

6數(shù)據(jù)分析

6 Data analysis

通過分析熱門視頻，研究同領(lǐng)域熱門短視頻的類型、風(fēng)格、時長等，找到適合自己的短視頻創(chuàng)作方向。以及了解粉絲畫像，以便更精準(zhǔn)地推送他們喜歡的內(nèi)容。然后數(shù)據(jù)復(fù)盤，關(guān)注短視頻的播放量、點(diǎn)攢量等數(shù)據(jù)，及時調(diào)整創(chuàng)作策略。

By analyzing popular videos, researching the types, styles, and duration of popular short videos in the same field, and finding a suitable direction for short video creation. And understanding fan profiles to more accurately promote content they like. Then review the data, pay attention to the playback and click through rates of short videos, and adjust the creative strategy in a timely manner.